Search Engine Optimization is
a process of choosing the most appropriate targeted keyword phrases related to
your site and ensuring that this ranks your site highly in search engines so
that when someone searches for specific phrases it returns your site on tops.
It basically involves fine tuning the content of your site along with the HTML
and Meta tags and also involves appropriate
link building process. The most popular search engines are Google, Yahoo, MSN
Search, AOL and Ask Jeeves. Search engines keep their methods and ranking
algorithms secret, to get credit for finding the most valuable search-results
and to deter spam pages from clogging those results. A search engine may use
hundreds of factors while ranking the listings where the factors themselves and
the weight each carries may change continually. Algorithms can differ so widely
that a webpage that ranks #1 in a particular search engine could rank #200 in
another search engine. New sites need not be "submitted" to search
engines to be listed. A simple link from a well established site will get the
search engines to visit the new site and begin to spider its contents. It can
take a few days to even weeks from the referring of a link from such an
established site for all the main search engine spiders to commence visiting
and indexing the new site.
If you are unable to research and choose keywords and work on your own search
engine ranking, you may want to hire someone to work with you on these issues.
73% of barcodes in Q4 2011 were 2D codes, with ID codes accounting
for the remaining 27%. Although current use of 2D barcodes by 100
independent marketers that ScanLife surveyed stands at 50%, 86% of those
marketers said they plan to use 2D barcodes in the future.
A full 8% of magazine ads in December 2011 included action codes
(including quick-response or QR codes), up from 3.6% in January. That
according to mobile technology provider Nellymoser, and reported in Adweek.
If you want your email to be memorable, possibly even to go viral,
AWeber suggests a simple trick: use a cute animal as part of the art.
"But you can’t just slap a random picture of a kitty in your design,"
the post advises. "It looks out of place, and a little desperate. The
key is to use images that work with the flow of your email."
Data
from “MarketPulse: Key Trends” indicates that 39% of shoppers reported
downloading coupons from manufacturer websites in Q4 2011, up from 37%
in Q3 and 35% in Q2. The next-most popular usage of digital media for
CPG shopping in Q4 was downloading coupons from retailer websites (37%),
followed by downloading coupons from couponing sites (35%). 27% of
shoppers reported researching products on websites, up 12.5% from 24% in
Q2, while 23% reported visiting online deal sites such as Groupon.
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