Search Engine Optimization is
a process of choosing the most appropriate targeted keyword phrases related to
your site and ensuring that this ranks your site highly in search engines so
that when someone searches for specific phrases it returns your site on tops.
It basically involves fine tuning the content of your site along with the HTML
and Meta tags and also involves appropriate
link building process. The most popular search engines are Google, Yahoo, MSN
Search, AOL and Ask Jeeves. Search engines keep their methods and ranking
algorithms secret, to get credit for finding the most valuable search-results
and to deter spam pages from clogging those results. A search engine may use
hundreds of factors while ranking the listings where the factors themselves and
the weight each carries may change continually. Algorithms can differ so widely
that a webpage that ranks #1 in a particular search engine could rank #200 in
another search engine. New sites need not be "submitted" to search
engines to be listed. A simple link from a well established site will get the
search engines to visit the new site and begin to spider its contents. It can
take a few days to even weeks from the referring of a link from such an
established site for all the main search engine spiders to commence visiting
and indexing the new site.
If you are unable to research and choose keywords and work on your own search
engine ranking, you may want to hire someone to work with you on these issues.
57% have scanned a QR code for
product details while in an electronics store, compared to 36% who have
done so in a department store, the next most-popular location for this
activity. Other stores where smartphone shoppers have scanned QR codes
are mass merchandisers (31%), grocery stores (26%), office supply stores
(20%), clothing stores (16%), and convenience stores (8%). Just 5% have
done so in a furniture store, and only 2% in a dollar store.
95% of U.S. email users had joined email lists to receive discounts. What that suggests is that consumers are perfectly willing to share
personal information with retailers, in exchange for lower prices.
Studies have show that QR codes are best aimed at certain
demographics–usually male, upper income and beyond the teen and
twenty-something years. Another category, some retailers are
discovering, is the harried commuter.
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