The Real (Only) Reason Consumers Visit a Facebook Page

The company started taking visitors’ photos at the scariest point in the tour, Hubspot writes, and posted them on Flickr and Facebook. The results were staggering, director of Sales and Marketing Vee Popat told Hubspot.

"It started on Thursday, October 6, 2011. By 1:00 PM, we noticed we were at twice the normal daily traffic on our website, and by the end of the day, traffic increased by over 10,000%."

Budget-minded Consumers

Nightmares Fear Factory's experience, though, is more the rule than the exception in terms of its success. Marketing lore and numerous studies have made the case that the main reason why consumers interact with a company or brand on Facebook is for the discounts or coupons. Engaging content is, at best, an afterthought for most Facebook users that find themselves on a brand’s page.

In a new blog post, Nielsen provides the latest data in support of this.

A Global Trend

Globally, online consumers of all ages reported that receiving discounts and special offers was their top reason for liking or following brands. Only respondents under the age of 20 and 55-59-year-olds were less likely to follow for this reason, reporting they primarily engage with brands via social media based on friends’ recommendations.