QR Codes

57% have scanned a QR code for product details while in an electronics store, compared to 36% who have done so in a department store, the next most-popular location for this activity. Other stores where smartphone shoppers have scanned QR codes are mass merchandisers (31%), grocery stores (26%), office supply stores (20%), clothing stores (16%), and convenience stores (8%). Just 5% have done so in a furniture store, and only 2% in a dollar store.

Studies have show that QR codes are best aimed at certain demographics–usually male, upper income and beyond the teen and twenty-something years. Another category, some retailers are discovering, is the harried commuter.

18% of mobile users surveyed in Q4 2011 reported having scanned a QR code in the past 90 days, according to a JiWire report released in February 2012.

Looking at age groups, 18-34-year-olds (85%) display the highest awareness of QR codes, with 30% of those having used one. 35-49-year-olds are next, with 80% having heard of QR codes, and 23% of those respondents having used one.