Small Business Marketing Stats

QR Codes Most Popular with Marketers

73% of barcodes in Q4 2011 were 2D codes, with ID codes accounting for the remaining 27%. Although current use of 2D barcodes by 100 independent marketers that ScanLife surveyed stands at 50%, 86% of those marketers said they plan to use 2D barcodes in the future.

Data from “MarketPulse: Key Trends” indicates that 39% of shoppers reported downloading coupons from manufacturer websites in Q4 2011, up from 37% in Q3 and 35% in Q2. The next-most popular usage of digital media for CPG shopping in Q4 was downloading coupons from retailer websites (37%), followed by downloading coupons from couponing sites (35%). 27% of shoppers reported researching products on websites, up 12.5% from 24% in Q2, while 23% reported visiting online deal sites such as Groupon.

Business is relatively simple. Give the people what they want at an affordable price and was likely to buy from you. But to find what people really want, you need perfect online business solution.

Email remains the top choice for marketing communications among all age groups

Marketers targeting email campaigns to consumers might want to consider household incomes. U.S. adults with household incomes of $75,000 or more are more likely to use email on any given day, at 78%, followed by those with household incomes of $50,000 to $74,999 at 67%; $30,000 to $49,999 at 59%; and less than $30,000 at 47%.

Groupon is sowing more doubts about the long-term sustainability about the very model that it created as it continues to make public its finances in the run up to its IPO.

According to a new U.S. SMB Spending Forecast by BIA/Kelsey, small and medium-sized businesses will continue the recent trend of shifting their marketing budgets to digital advertising, performance-based platforms and customer retention business solutions over the next five years.