Recent Articles
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| A full 8% of magazine ads in December 2011 included action codes
(including quick-response or QR codes), up from 3.6% in January. That
according to mobile technology provider Nellymoser, and reported in Adweek. |
| Published 01/27/2012 |
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| The majority (68%) of business executives worldwide said they plan to
integrate their social media marketing efforts with email in 2012. In
addition, 44% plan to integrate mobile with their email campaigns.
Executives were less likely to focus on integrating more tenured online
ad formats, such as search and display, into their email strategy,
perhaps indicating such integration consideration and action has already
taken place. |
| Published 12/19/2011 |
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LinkedIn and email marketing are the most widely used online
techniques for online lead generation and recruiting among the
professional services firms surveyed, ahead of search engine
optimization (SEO), web analytics, and white papers and ebooks. Pay per
click (PPC) and and banner ads appear at the bottom of the list, with a
majority reporting no focus on these techniques. Among those reporting a
heavy focus, email marketing and SEO are tops, while PPC and banner ads
again have the least devoted users.
43.9% of firms say direct emails are the primary way that web
visitors contact them, followed by online contact forms (28.6%)
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| Published 11/15/2011 |
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| Globally, online consumers of all ages reported that receiving
discounts and special offers was their top reason for liking or
following brands. Only respondents under the age of 20 and
55-59-year-olds were less likely to follow for this reason, reporting
they primarily engage with brands via social media based on friends’
recommendations. |
| Published 11/4/2011 |
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| Thumbtack.com, an online marketplace for local services, purportedly called
10 vendors offering daily deals -- five from Groupon and five from LivingSocial
-- and found eight instances where they were quoted a price over the phone that
was cheaper than the advertised regular price being offered. For Business
Insider, that justified the headline: “BUSTED: Groupon And Living Social Caught
Inflating Regular Prices To Make Deals Look Better.” |
| Published 10/14/2011 |
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